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LuLu.com

2007 - Lulu.com is a site that allows people to publish their own books. Hulu.com is an online video site. Still, Lulu felt that Hulu was way too close to their name, so they decided to file a lawsuit for similarity.

Similarity of what?

Now if you want to go sue someone who is backed by NBC Universal, you have a lot of marbles. Nonetheless, it sounds more like a publicity stunt for Lulu to get their name out. Well, the lawsuit was dropped on Oct. 22, and Hulu launched in Beta. Ultimately, by March 12th, 2008, Hulu.com was officially launched.

This Day in Tech History podcast show notes for September 5

• Jerry Seinfeld / Bill Gates commercials start
• Facebook opens the search feature to non-Facebook members
• Mytunes Redux
• STRETCH is decommissioned.

Tagged as: aggregator, beta, Bill Gates, commercials, day in tech history, Facebook, jerry seinfeld, lulu, marbles, NBC, own books, Podcast, publicity stunt, similarity, technology history, video site

Article by Jeffrey Powers @geekazine

Jeffrey has written 381 awesome articles for us at Day in Tech History