Idaho Archive

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December 15, 1983: Apple First Shows Superbowl Ad in Twin Falls, ID

1984 Apple Superbowl Commercial

1984 Apple Superbowl Commercial

1983 – If you were a citizen of Twin Falls, Idaho and up at 1 AM watching KMVT channel 11, then you got a treat. You saw an ad that changed the Superbowl. You saw an ad that changed a computer company.That’s right. You were the first to see the famous 1984 Superbowl Advertisement for Apple Macintosh. The Chiat/Day advertising company pre-ran ads to make sure they would be acceptable for a big release. Therefore, 1 AM on Thursday, December 15th – chances of people catching the ad are slim.

Of course, the ad went on to be one of the most influential ads of the 20th century and turned Superbowl commercials into a hot commodity. Interesting note: Apple didn’t put a commercial in the 2012 Superbowl.

This Day in Tech History podcast show notes for December 15

  • ISO C90 is released
  • Fortran 95 is released
  • Twitter rival Pownce closes down after sale to Six Apart
Apple Superbowl ad 1984

Apple Superbowl ad 1984

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July 17: First Town Entirely Run on Nuclear Power

Arco Idaho

Arco Idaho

During a one-hour test in 1955, Arco, Idaho became the first town to be fully electrically run on nuclear power. The small community was powered by the National Reactor Testing Station” (NRTS). NTRS later became the Idaho National Laboratory.

Full Day in Tech History podcast show notes for July 17

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  • Apple redesigns the iMac, 20 GB iPod
  • Accenture purchases Symbian Professional Services
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