1983 – If you were a citizen of Twin Falls, Idaho and up at 1 AM watching KMVT channel 11, then you got a treat. You saw an ad that changed the Superbowl. You saw an ad that changed a computer company.That’s right. You were the first to see the famous 1984 Superbowl Advertisement for Apple Macintosh. The Chiat/Day advertising company pre-ran ads to make sure they would be acceptable for a big release. Therefore, 1 AM on Thursday, December 15th – chances of people catching the ad are slim.
Of course, the ad went on to be one of the most influential ads of the 20th century and turned Superbowl commercials into a hot commodity. Interesting note: Apple didn’t put a commercial in the 2012 Superbowl.
This Day in Tech History podcast show notes for December 15
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